Carolina CrossFit: Promotional Images/Poster

These images were created for Carolina CrossFit’s web site and social media as well as to publicize an upcoming event. Headshots of trainers were mixed with photos of gym (or “box) members working out. The theme for the shoot was “strength” and in this series I sought to cultivate a feeling that combined the raw power of CrossFit with the gym members’ sense of camaraderie.

Additionally, I created a poster for their competition to be displayed in CrossFit gyms around the region: